In this hands-on planning session, David Raab, founder of the CDP Institute, will take you through a workshop where he will show attendees how to build a use case for CDPs. The session includes:
A use case overview where David will help you think through everything you need to know about how a CDP helps you build a ROAS use case.
A breakout session where attendees will work together in small groups to build their own use cases.
A second large-group session where David will lead a discussion about the use cases built by attendees.
All in an hour!